The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...

The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show up for them.

The Asian American, Native Hawaiian and Pacific Islanders (AANHPI) are a valuable group for marketers to engage. Understanding their media preferences is critical to resonating in the long term with ...

1. What is Nielsen Marketplace? Nielsen Marketplace is an online platform where you can buy ready-to-download market research reports and datasets. It’s designed to give you quick and easy access to ...

New York – February 3, 2026 – Nielsen, a global leader in audience measurement, data and media intelligence, today announced that it is piloting a new methodology enhancement to more accurately ...

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

NEW YORK, NY – February 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of ...

Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

2022 was a banner year for original content on streaming platforms, as big name titles like Stranger Things, Ozark and Wednesday were among the most-watched programs of the year among U.S. adults. But ...