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Seth Ladetsky is Head of Global Sports; Trevor Fellows, Head of Advertiser/Agency; and Matthew Devitt Promoted To Head of ...

After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While ...

New York, March 12, 2026 – Nielsen, a global leader in audience measurement, data and marketing intelligence, today released ...

A+E Global Media will license new Nielsen services as part of the renewal, including Nielsen National Respondent Level Data (NRLD), Nielsen Audience Builder (NAB) and the Data-Driven Linear API (DDL ...

Real audiences. Real data. Real decisions. Nielsen’s comprehensive data and measurement are powering the future of media.

Bridge the gap between shifting trends and strategic spend with our dedicated guides. Learn to treat the multi-platform ecosystem as one, unlock incremental reach in sports, and target the granular ...

Over a third of global football fans find brand sponsorship appealing and 41% of all sports sponsorships are in that sport. The FIFA World Cup 2026 TM will open up opportunities to break through with ...

Discover sports fan behavior trends from 2025 and insights fueling the industry to plan your sports sponsorship strategy with confidence. Sports fans have all eyes on 2026. This year is shaping up as ...

Notes: Super Bowl I (Jan. 15, 1967) aired on both CBS and NBC. Beginning Dec. 26, 2005, viewing estimates on this page include Live or Same Day viewing (defined as 3 a.m. to 3 a.m.) using timeshifting ...

From Selection Sunday until “One Shining Moment” is played, the excitement of buzzer beaters, Cinderella stories, and bracket busters keep fans deeply engaged for nearly the entire month. With 414 ...

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