US-based wearable tech firm Whoop has further enhanced its sports sponsorship portfolio by agreeing a deal with French Ligue ...

The High Court has dismissed claims by Chinese investors Jinxin of fraudulent representations regarding the sale of MP & ...

Predictive gambling platform Polymarket has continued its run of sponsorship investment by signing a deal with LaLiga which ...

Newcastle United has agreed a new sponsorship deal with KNOX Hydration, which has secured naming rights to the club’s ...

Coca-Cola Europacific Partners (CCEP), the largest independent bottler of Coca-Cola globally, has returned as a sponsor of ...

Teams from the National Rugby League and Australian Football League are facing commercial upheaval after Australia moved to ...

The public broadcasters in Italy and Poland set record audiences for their coverage of the Fifa World Cup playoffs on an ...

Publicis Group has scaled up its activities in sports by making creative marketing agency 160over90 its latest acquisition.

On 9th April, London will host a strategic roundtable invitational offering the opportunity for interested parties from ...

The National Association of Broadcasters (NAB) has urged the US Federal Communications Commission (FCC) to re-examine its ...

The US’ National Women’s Soccer League (NWSL) has filled two key vacancies in its leadership team, with senior executive ...

Blackstone has appointed golfer Tommy Fleetwood as its first global brand ambassador, the latest sign that the asset ...