Unfortuntely, many consider Siri the weakest virtual assistant on the market today, as it falls far behind competitors

Apple is making an internal staffing change that it hopes will improve Siri and its artificial intelligence offerings, reports Bloomberg.

Apple has to know that Siri is failing to meet expectations. When one of Apple’s most loyal fans, John Gruber, pens a scathing article titled Siri Is Super Dumb and Getting Dumber, somebody in the C-suite should be sitting up and taking notice.

Apple apparently enlisted its veteran software executive to help fix Apple Intelligence and Siri. Here's what it means for these platforms.

Apple's latest operating system update included one big change for Apple Intelligence: it's on by default now.

Long-time Apple executive Kim Vorrath has been moved into the Apple Intelligence team following her successes on projects from Apple Vision Pro to the original iPhone.

With Apple Intelligence, Apple is aiming to make Siri smarter than ever before. The personal assistant is going to be able to learn more about you, do more in apps, and hand over the reins to a ...

An Apple veteran is to work directly under Apple's AI boss Giannandrea and optimize the software behind Siri and Apple Intelligence. The need is great.

A welcome HomePod mini 2 upgrade would be introducing an even smarter screen that adapts to the playing media. When streaming music, the screen would double as a basic visualizer featuring the album art’s prominent colors. The shades would also sway accordingly—similar to Siri’s existing animations that react to your voice and its responses.

Apple Inc. executive Kim Vorrath, a company veteran known for fixing troubled products and bringing major projects to market, has a new job: whipping artificial intelligence and Siri into shape.

It appears Apple may see AI as the future, not the Vision Pro.