Worldwide smartphone sales grew in 2024 following two consecutive years of decline according to reports from Counterpoint, Canalys, and IDC. The bulk of the growth came from Chinese manufacturers including Xiaomi and Vivo, though Apple and Samsung are still holding strong as the undisputed market leaders.

While Apple and Samsung both saw slight declines in shipments, Xiaomi experienced a notable 15.4 per cent growth in its shipments. This growth is attributed to the brand’s aggressive push into mid-ran