A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

From Grand Slam glory and multi-million dollar endorsements to fiery rivalries and headline-grabbing controversies, Daniil ...

The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new design and ...

The Australian Open is the first of the four Grand Slam tennis tournaments held each year ... 16 sessions at Margaret Court Arena and 15 sessions at John Cain. The tournament consists of 128 ...

In sports, a new day means beginning from scratch. The post Following Grand Slam Glory, Madison Keys Announces Indian Wells’ ...

US tennis player Frances Tiafoe expressed affection for his girlfriend Ayan Broomfield as she made the headlines at the WTA's Oscars weekend rebranding cocktail party in Los Angeles.

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

Petra Kvitova has scaled the heights of the WTA Tour for almost two decades. Since turning pro in 2006, the powerful lefty ...

She was also hampered by a stomach bug during her loss at the first major of the year, the Australian Open, but her tennis was encouraging ... ahead of the hard court tournaments in the USA.