A brand rooted in women's empowerment, Tupperware was once untouchable. In the ‘50s and ‘60s, the company financially flourished thanks to “Tupperware parties.” This field sales approach eventually transitioned into online sales,

Tupperware's reliance on people selling its storage containers at home-and-garden parties or through social media was once its strength. Now it's a weakness, the company says in its bankruptcy filing.

Tupperware’s lenders opposed the food storage and kitchen products company’s proposed bankruptcy auction during the company’s first court appearance, cutting off its access to cash and threatening to derail the company’s bankruptcy plans.