As businesses get better at understanding their target audiences, the channels they use and their performance metrics—largely thanks to software advancements—one group remains a bit of a mystery: ...

CHICAGO--(BUSINESS WIRE)--NIQ, the global leader in consumer intelligence, has launched a new brand identity, reflecting the company’s industry-leading insights and measurement capabilities, revealing ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.