Remaining true to your core values, even in tough financial times, is vital to maintaining a viable, healthy brand in today's economy. Staying committed to founding principles is essential, especially ...

Defining and embodying core brand values is the cornerstone of building a distinctive and positive corporate identity. A consistent brand voice that resonates with your target demographics is ...

When economic or technological uncertainty looms, the first instinct for many businesses is to retreat. The marketing budget is often the first casualty, slashed in the name of caution. But in a ...

Allen Adamson, managing director of the New York office of Landor Associates, writes that it's no secret that consumers will demand value and honesty from their brands and will publicly flail those ...

Consistency, not constant reinvention, is the secret to lasting success. Here’s how five enduring values have fueled my company’s growth for nearly 20 years. Personal connection and being present in ...

Revitalizing a brand is as much a science as an art. It requires retaining and enhancing valuable equities, sharpening differentiation, and refocusing positioning prompts prior to, and as a result of, ...