David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

In today’s world, email inboxes are exploding with blasts and social media alerts. Just think about the dozens of promotional emails you delete each day. That’s a big reason direct mail services can ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, ...

Direct-mail advertising is used by every type of business, from supermarkets supplying weekly circulars to pay-per-click advertisers sending coupons to clients. Use direct mail to announce the opening ...