The marketing landscape is undergoing a significant transformation with the advent of generative AI (GenAI). This technological advancement is reshaping how marketing teams are structured, how they ...

Two AAM Marketing Hall of Famers — August Aquila of Aquila Global Advisors and Kristen Lewis of EisnerAmper — examine the rise of marketing as a professional function in accounting firm, and then look ...

Some companies have recently retreated from diversity, equity, and inclusion initiatives. However, DE&I and inclusive marketing is not a box to check or a trend to abandon, but an evolving business ...

Opinions expressed by Digital Journal contributors are their own. “The pace of change in consumer expectations shows no sign of slowing down, and brands that fail to adapt their digital and data ...

The rapid evolution of marketing technology—from AI-powered analytics to privacy-first advertising solutions—makes it increasingly difficult for brands to evaluate, integrate and extract value from ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

Unless you have been living under a rock, you would have seen or experienced the evolution of marketing in recent years; often centered around the marketing leader and the chief marketing officer (CMO ...