If a business has specific marketing objectives, it can use marketing performance appraisals to demonstrate expectations of these objectives to employees and evaluate the performance of the employees.

One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...

As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...

Is brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop an obsession with performance marketing while placing branding in the proverbial back burner.

Performance marketing has become such an essential driver of business success that those CEOs who overlook it do so at the detriment of their business. For those who still think of performance ...

Your metric set is deployed. Results will show up soon on dashboards across your marketing team to build predictability. Work in touch points, and customer experience is giving unprecedented insight ...

Performance appraisals are an integral part of employee engagement. They help your staff understand how their work is evaluated, where they excel, and what areas need improvement. This type of ...