Three in four Americans ages 45 to 60 say they expect to overspend for the holidays. They’re “sort of like the glue within ...

Gen X consumers are prepared to splurge this season, yet marketing strategies continue to focus on younger shoppers.

Gen X grew up on cassette tapes and microwavable dinners, but today many are staring at retirement charts and realizing how ...

Young people coming of age in the Fab Four’s shadow rolled their eyes at the band’s boomer bona fides. The “Anthology,” now ...

This generation guide is the ultimate cheat sheet for generation labels, their broadly accepted years, and the stories behind ...

As younger, more aspirational customers are turning away from luxury, the generation caught between boomers and millennials ...

Millennials, Gen X, and Boomers haven't stopped drinking. But the youngest generation of adults are increasingly opting out.

Even more striking is who's driving that spending growth. Baby Boomers are outpacing younger generations by almost five-to-one in card spending increases, but Gen X carries the highest credit card ...

LifeStance Health reports a generational divide in mental health views between Gen Z and Gen X, influenced by differing tech backgrounds and language use.

Statistically, young Americans are waiting a lot longer to get married. But for the members of Generation Z who are tying the ...

Generation X is often referred to as "the forgotten generation," and that rings true in various facets of life—including ...

For Gen Z, irony is an important protective guard from criticism and fatalism that comes at them from all sides.