Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

Warner Bros. Discovery upfront played out much like prestige programming: Dense, perhaps a bit long-winded, but ultimately ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Bullying works! At Wednesday’s Warner Bros. Discovery upfront presentation (attended by The A.V. Club), HBO boss Casey Bloys ...

The Brutalist is an epic period drama set to captivate audiences when it releases on Max (Now HBO Max) on May 16, 2025.

Warner Bros. Discovery is changing the name of its Max streaming service to HBO Max this summer. The service was formerly ...

Max, a leading streaming platform from Warner Bros. Discovery, is being rebranded to HBO Max again. The move comes after Max ...

The "Max" brand was supposed to convey "something for everyone." Turns out, the HBO brand name lent the service more prestige ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized ...