HBO Max Rebranding News

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Max streaming service is reviving the HBO name — the one it discarded 2 years ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

· 2h

· 23h · on MSN

HBO Max Is Back: WBD Rebranding Streamer This Summer

· 20h · on MSN

Max will become HBO Max (again)

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

· 21h

· 20h

Max Changes Name Back To HBO Max, And People On Social Media Are... Confused

· 19h

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

The history of HBO Max's ridiculously convoluted brand journey

The HBO Max rebrand could help restore awareness and credibility associated with HBO's storied entertainment name, said Ben Kunz, the chief strategy officer at advertiser Mediassociates.

· 5h

· 21h

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

· 21h

HBO Max is coming back: Streaming platform rebranding again after 2 years

20h

Warner Bros. Discovery Is Rebranding Max—Again

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO Max this summer,

14hon MSN

Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

We’re not quite there yet, but it sure feels imminent.

23h

Max is going to be HBO Max. Again. Here's what that really means.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

12hon MSN

From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

18hon MSN

HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too

Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO Max.

The Week1h

Back to being HBO Max: Warner Bros. Discovery reverting to its old name

Warner Bros. Discovery announced the comeback of its former name, HBO Max, earlier on Wednesday. The rebranding will officially take effect this summer. The announcement was made during the company’s upfront presentation at Madison Square Garden, New York. WBD President and CEO David Zaslav confirmed the name will revert to HBO Max again.