Marketing is the business discipline concerned with developing brands, informing the public about products and services, convincing consumers to buy specific products, facilitating transactions and ...

The 5Ps of Marketing are a foundational concept that helps businesses develop effective marketing strategies. This marketing mix helps brands and marketers in curating the right marketing strategies ...

Sometime, entrepreneurs can get carried away by an emotional attachment to their products or services, particularly if they have created them. They feel passionately about their business and positive ...

Elements of the marketing mix Inform and implementing business decisions Adapting in response to market factors How the marketing mix differs How the marketing mix ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For your app to stand out from the competition, it’s not only necessary to have a great idea ...

Sometime, entrepreneurs can get carried away by an emotional attachment to their products or services, particularly if they have created them. They feel passionately about their business and positive ...

Marketing Mix is an important concept in modern marketing and includes almost everything that a firm uses to affect consumer's perceptions favorably towards its products or services so that the ...

THE traditional marketing mix concept, which consists of product, price, place and promotion (better known as the 4Ps), was first proposed by McCarthy in 1960. According to Culliton (1948), the ...