The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

This summer promises a boatload of TV coming our way, be it old favorites or new obsessions. Beloved smash hits like Squid ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Now, I've had an account since its inception in 2020, and regardless of the name or branding, the Warner-owned digital ...

We’re not quite there yet, but it sure feels imminent.