The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

This summer promises a boatload of TV coming our way, be it old favorites or new obsessions. Beloved smash hits like Squid ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Now, I've had an account since its inception in 2020, and regardless of the name or branding, the Warner-owned digital ...

We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

What's going to be different on HBO Max? The streaming platform is going to focus on producing less content, but of higher quality. "Is not how much, it's how good," Zaslav said.

DataPulse Research reveals which filming locations destinations could become must-visits for vacationers this year.

From 'The Last of Us' to 'The Young Pope' and Conan O'Brien's travel series, explore the best HBO and Max shows to watch in ...

Pedro Pascal is perhaps the most sought-after actor in Hollywood at the moment, thanks to shows like The Last of Us and ...

Celebrate Mother's Day with these five great HBO and Max movies that explore the bonds between mothers and their children ...