The re-branding had left many observers scratching their heads. Read more at straitstimes.com. Read more at straitstimes.com.

Elmo, Abby Cadabby and the rest of the ''Sesame Street'' gang will get some high-profile help as they travel down a new road.

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

What's old is new again! The streaming service Max is changing its name back to HBO Max. What do you think about the change?

We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery, the parent company of HBO, announced on Wednesday, “Same app. New-ish name. The plot twist everyone’s ...

Guy’s Flavortown Games' will challenge competing chefs to "choose their own culinary adventure," according to an announcement ...

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...

HBO's Max has been sending unsettling emails warning users to stop letting friends and relatives mooch off of their accounts.

In a rare corporate do-over, Warner Bros. Discovery says it is changing the name of its Max streaming service back to HBO Max later this summer.

Warner Bros. Discovery, the parent company of HBO's streaming service known for popular shows from " The Last of Us " to " Game of Thrones ," announced May 14 that it's reverting the service's moniker ...