The conference is enhancing and rewarding the basketball experience for the teams with winning records during the regular ...

The SWAC has announced the coaches and players attending 2026 Football Media Day in Birmingham ahead of the upcoming college ...

The SWAC took a bold move with its media rights and, per a comprehensive report by Kyle T. Moseley of HBCU Legends, it’s paying off. Ahead of the Bayou Classic, SWAC Commissioner Dr. Charles ...

The Southwestern Athletic Conference has announced the coaches and student-athlete representatives who will take center stage ...

The 2026-27 season will be the third for women's coach Margaret Richards and the first for men's coach Trey Johnson. The Tigers haven't won the SWAC Tournament since 2024 on the women's side and since ...

That elusive Southwestern Athletic Conference Tournament Championship is coming to The Highest of Seven Hills. Florida A&M softball (32-20) defeated Southern (37-15) in a walkoff, 2-1, to hoist the ...

The SWAC conference tournament tips off Tuesday with a pair of first-round games before moving to the quarterfinal round. Southern enters the tournament as the No. 1 seed, narrowly winning the regular ...

More massive upsets are happening in the postseason of HBCU Basketball. At the 2025 Starry SWAC Men's Basketball Tournament, No. 8 Grambling State defeated No. 1 Southern, 65-62, in overtime at the ...

The Southwestern Athletic Conference (SWAC) recently obtained a dismissal in court of a $150 million lawsuit pertaining to the media rights to the conference’s athletic games. According to the Raleigh ...

The Southwestern Athletic Conference (SWAC) has announced the passing of Eddie Kelley, who served as the Coordinator of Football Officials. "The Southwestern Athletic Conference would like to send ...

The new streaming platform will feature not only intra-conference athletic events, but original programming. On July 16, Southwestern Athletic Conference (SWAC) Commissioner Dr. Charles McClelland ...

FAMU baseball’s comeback efforts against Alabama State fell short in the SWAC championship game at Rickwood Field in ...