Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to ...

Artificial intelligence has dominated headlines and advancements in nearly every industry globally. Sports is no exception. As data grows more dynamic and accessible, so do its applications, and the ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

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A CMO role in sports can offer executives a more meaningful job than the corporate hamster wheel—but glamour and ...

Opinions expressed by Entrepreneur contributors are their own. John Rowady, founder and CEO of rEvolution, has built a nearly 30-year career in the sports marketing industry. rEvolution, a global ...

Sprocket Sports, a leading provider of software and services for youth sports club management, announced today the close of a Series A investment round from Frontier Growth, a Charlotte-based growth ...

Jobs are opening up in the sports industry as teams expand and money flows into the industry. Excel Search & Advisory broke down some of the most in-demand senior positions in sports right now. Senior ...

Soccer is the world's most popular sport. It is also a massive global business, and judging by yesterday's news, it is an organized crime ring. That's at least how the world's governing body for the ...