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Max streaming service is reviving the HBO name — the one it discarded two years ago
In a rare corporate do-over, Warner Bros. Discovery says it is changing the name of its Max streaming service back to HBO Max ...
HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense
During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...
HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too
Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO ...
Netflix says its ad tier now has 94 million monthly active users
Netflix also touted the success of ads on its platform and said its cheapest tier reaches more 18- to 34-year-olds than any U ...
Warner Bros. Discovery Just Reversed That Terrible ‘HBO Max’ Branding Decision
Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...
The ‘HBO’ is coming back to Max
Max will become HBO Max again this summer to ‘better represent’ its offering. Warner Bros. Discovery is changing the name of ...
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Warner Bros. Discovery Gives Upfront HBO Max Prestige
Warner Bros. Discovery upfront played out much like prestige programming: Dense, perhaps a bit long-winded, but ultimately ...
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WBD hits “undo” button on Max, will restore HBO Max name
The "Max" brand was supposed to convey "something for everyone." Turns out, the HBO brand name lent the service more prestige ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
Streaming déjà vu: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.
Max Is Becoming HBO Max Again. Why the Name Is Changing
Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's rebranding to Max, Warner Bros. Discovery announced during a media presentation ...
As Pee-wee Herman, Paul Reubens Wanted Kids to Learn This 1 Quality, He Says Posthumously in New Documentary (Exclusive)
The new HBO documentary 'Pee-wee as Himself' brings together stars and the late Paul Reubens to talk about the beloved character and the man behind him.