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During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this summer.
In addition to new Warner and HBO films, the streamer has a treasure trove of Golden Age classics, indie flicks and foreign films. Start with these.
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."
HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated with high-quality programming.
That's why it made absolutely no sense at all for Warner Bros. Discovery to remove the name of one of the most respected brands in show business, truncating HBO Max to just Max. HBO hasn't gone away: The channel is still a massive part of the streaming service,
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the studio's recent film successes.
Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer since HBO 'represents the highest quality in media,' it says.
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Dexerto on MSNThis is why Max is changing its name back to HBO MaxSomehow… HBO Max has returned, with Warner Bros announcing that the Max streaming service will return to its original name.
The latest new HBO Max movies include one of the 2010's very best movies and one of the best Leonardo DiCapprio movies ever.