Asha Sharma scraps Xbox campaign, leads brand reset, refocuses messaging, signals new direction for consoles, Game Pass, and future strategy changes.

The Xbox 360 turns 20 years old today, and so what better time to look back at the games that most defined the console. The 360 was not only the most successful machine Microsoft has ever made, but ...

Xbox Game Pass just added a new perk that makes its Ultimate tier even more valuable. While Game Pass Ultimate is the most expensive option that the service offers, it comes with the most benefits by ...

PCWorld highlights how Microsoft’s new Xbox leadership under Asha Sharma could address customer frustration over Game Pass Ultimate’s 50% price increase to $29.99 monthly. Microsoft Rewards points, ...

Forgetting your iPad passcode can be a frustrating experience, but there are reliable methods to regain access. Whether your iPad has a home button or not, this guide provides step-by-step ...

Microsoft kicked 2026 off with a new Xbox Developer Direct showcase, which featured some of the biggest games the company has coming out this year. We got fresh looks at Playground Games' Forza ...

Tyler Shipley is an editor for GameRant who has been writing for the team since 2021. Tyler has a degree in English from the University of Toledo. Some of his favorite games are platformers, but he ...

Let's not be quite so dramatic though, as Xbox 360 user and YouTuber Generalkidd conducted an experiment on this back at the start of the year, revealing what should happen when the clock strikes ...

An Xbox 360 emulator called aX360e is now available in beta on the Google Play Store. It’s from the same developer as a PS3 emulator on Android called aPS3e. There is an ad-supported version and a ...

Nowadays, everything is an Xbox — or so Microsoft would have you believe. The advent of the Netflix-like Game Pass subscription has become the tech company’s top priority, shifting their focus from ...

The era of console wars seems to be nearing its end, but one of its key players, Peter Moore, who led the charge during the launch of the Xbox 360, is sharing his memories of his time on the gaming ...