The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...

The latest PIF offer included $1.5 billion but also the continued existence of the LIV Tour. The PGA Tour and Commissioner ...

Since most patrons lingering by the clubhouse are accustomed to vast wealth and untrammeled power, Al-Rumayyan passed largely ...

Former LIV Golf boss Greg Norman has confessed he was “naive” to work for Saudi Arabia and not expect reputational damage. And the Great White Shark revealed his biggest regret during his four ...

There are 12 LIV Golf members in this week’s Masters field, including past winners in Jon Rahm, Dustin Johnson, Patrick Reed, Bubba Watson and Phil Mickelson. Additionally, new LIV Golf CEO Scott ...

The PGA Tour hasn't been the same since Greg Norman helped to launch LIV Golf in 2021, thanks to the investment of Saudi ...

Only a dozen LIV Golf members are competing at Augusta National this week, the fewest since the league was launched.

So far, LIV's strategy to buy eyeballs hasn't panned out. Garnering a large American audience isn't the end-all-be-all. But still ... 484,000 viewers for a Sunday event hosted by the President of the ...

April 10 - The dozen LIV Golf players in the 2025 Masters field represents the ... In addition to the Chilean's two victories ...

The PGA Tour rejected that particular proposal in a letter sent March 31. It stands firmly in opposition to the PGA Tour’s ...

Koepka, Mickelson and Rahm are at Augusta National for the 2025 Masters, along with nine others from the Saudi-financed golf league. But of the dozen LIV golfers in the field, who truly has a chance ...

LIV Golf split professional golf, but there's increasing evidence from TV ratings to the Masters that it isn't harming the ...