The Alliance of Independent Agencies Middle East has launched as a membership-based professional body aimed at representing ...

Tawfik brings nearly three decades of experience in the global technology sector, including more than 25 years at Microsoft, ...

KitKat theft highlights enduring brand power over reactive, short-term marketing tactics and vanity metrics. By now, anybody ...

Majid Al Futtaim has strengthened its strategic partnership with Alshaya Group with a new wave of retail openings across its ...

Hypermedia, a UAE-based Digital Out-of-Home (DOOH) and retail media network, has announced the launch of an Integrated ...

As geopolitical uncertainty, digital disruption, and shifting consumer loyalties reshape the GCC marketplace, brands are ...

As Gulf economies navigate inflation pressures, evolving consumer expectations, and rapid digital transformation, brands are ...

The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has announced the appointment of ...

Short-form video apps are rapidly reshaping subscription and advertising strategies in the Middle East, with installs of ...

The relentless media focus on the conflict can also potentially undermine the very foundations upon which FMCG markets were ...

Now we know why FMCG brands must shift from channel obsession to product truth, innovation, and shopper relevance in 2026.

CMOs in the FMCG sector are battling a 95 percent reduction in vessel transits through the Strait of Hormuz., Metro Global ...