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Netflix’s ad business appears to have finally found a balance between market expectations and the reality of brand advertising needs. According to WARC, the streamer’s share of the global CTV ad ...

Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning creators on the platform say it provides a reliable revenue stream with minimal content lift — ...

As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens. Generative AI prompts and responses don’t come for ...

The Trade Desk announced both Q4 and full-year revenue beats for 2025 earlier today, but a perceieved weakness in its accompanying revenue guidance for the current trading period meant its stock was ...

As each holding company and agency rushes to assemble its own version of an AI-driven platform, Horizon Media is pitching its version, Blu, as kind of the anti-black box consultancy that helps clients ...

Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, ...

Though the Christmas party season is just around the corner, CMOs and agency partners are hard at work plotting out budgets and media plans for 2026. Ammunition for next year’s best laid plans can be ...

Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will ...

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...

Following the ubiquitous nature of short-form video, it’s no surprise that short stories, otherwise known as micro dramas, are now attracting attention. These mobile-first shows run just two to three ...

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into ...