Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks ...

Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on ...

LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, ...

Google added new dedicated landing pages, direct action completion, social media sites and a new business links crawability ...

Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom ...

GEO isn’t just a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era.

Google Ads now lets you select your business(es) by searching Google Maps for location assets / extensions. This addition ...

A federal judge in the DOJ antitrust case ruled that Google must share its search data and end its use of exclusive contracts ...

Google has a new subtle but powerful feature in the Google Ads advertiser console to help you manage your campaigns. New checkboxes are available to let you select the campaigns you want and filter ...

Google's AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows.

Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent ...

AI is reshaping search and discovery, but the fundamentals of marketing remain. Learn nine timeless principles that still drive growth.