Driving users to an app store page is only half the battle. For many app teams, the real leakage happens after the click — ...

The 2025 AppsFlyer Performance Index has been released, and Gamelight, the leading rewarded UA platform, has once again demonstrated its strength as a top ...

SocialPeta has partnered with Reforged Labs to release the report “2025 Global Mobile Game Marketing Insights & Creative Breakdown”, offering an in-depth look into the latest creative and marketing ...

If you manage user acquisition, chances are that your day probably starts with a familiar routine: dozens of campaigns and hundreds of placements to take ...

In our latest episode of App Talks, David Murphy spoke with David Quinn, VP of Strategy and Partnerships at Gummicube, to ...

On December 4th, Business of Apps ran a webinar in partnership with Verve that featured speakers from Verve, Dataseat, and Kochava. Moderated by Nicole Weiss, the session focused on how Connected TV ...

Think you know everything about building and scaling a profitable subscription app? Let’s put that knowledge to the test! Join Rik Haandrikman, VP of Growth at RevenueCat, for an interactive game show ...

Do you want to stop chasing new users and start keeping the ones you have? Join Sangeeta Jash, VP of Marketing at CleverTap, as she shares her blueprint for success: a strategic approach to ...

AI is no longer optional – it’s the competitive edge. This essential panel discussion brings together industry leaders who are successfully leveraging AI to rewrite the rules of app growth. Featuring ...