After thieves made a break for it with 12 tons of KitKat bars, the Nestlé brand is responding to the ongoing chocolate ...

The National Women’s Soccer League (NWSL) announced the appointments of Brian Kelly as chief commercial officer and Rachel Epstein as CMO. Kelly was previously CRO at Top Rank Boxing, and Epstein was ...

Arby’s, Wendy’s and Popeyes are among the partners joining a marketing push that debuts in cinemas on April 3.

Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports ...

Damian Blackden, global chief strategy officer at WPP Media, has announced he is leaving WPP after 10 years. Blackden said his departure also marks the end of his 37-year career in the ad industry. He ...

Which brand’s April Fools’ Day prank needs to become a real product? Take PRWeek’s poll on LinkedIn.

The team is leveraging behind-the-scenes storytelling to drive fan engagement and first-party data through its unscripted ...

Dueling meals and crafted content make Battle for the Fans the brand’s most ambitious promotional execution yet.

The cruise brand that’s never seen a campy moment it didn’t love naturally came through with a cheesy ’80s-era faux fragrance ...

As the ‘second-screen’ era fractures consumer attention, major brands are turning to long-form cinematic storytelling to ...

WPP Media has rolled out an “AI-assisted” service, which will help agencies make cutdowns of clients’ original ads for ...

Timed for April Fools’ Day, the pair is launching a month-long campaign and giveaway to prove that better-for-you frozen ...