AI outputs are nothing to be scoffed at. Even the narrowest application of AI set to analyze a customer’s buying patterns ...

Through Reddit's partnership with Anonym, advertisers can now measure incremental lift on Reddit without sharing first-party data to the platform.

Conductor's new AI Search Performance helps marketers understand how their brands appear across artificial intelligence-driven search and take action to improve it.

NielsenIQ (NIQ), a consumer intelligence provider, has launched Ask Arthur Chat, an artificial intelligence-powered conversational interface to help clients access and use insights from NIQ data.

LiveRamp, a data collaboration company, has expanded its partnership with gaming company Unity to improve marketers' effectiveness reaching mobile users.

M ore entrenched and more advanced use of artificial intelligence, particularly agentic AI, heads the technologies that sales leaders expect to be most impactful for their companies and their ...

Research firm MarketsandMarkets expects the retail analytics market to grow from an estimated $11.31 billion today to $20.65 ...

Every day, millions of users leave detailed, unsolicited feedback in app store reviews. Almost no CRM or customer ...

Collaboration enables marketers to harness trusted consumer insights from MRI-Simmons and NIQ for privacy-first contextual activation ...

From zero-click search to 'AI slop' fatigue, the trends reshaping marketing this year require more than automation; they demand new strategies and tactics.

New integration between Sprinklr and CreatorIQ bridges creator intelligence with enterprise social media platforms.

Media networks can now onboard and list audiences to DSP marketplaces like The Trade Desk and Yahoo DSP without secondary revenue sharing fees.