Today's environment presents steep challenges for newspaper and magazines looking to grow their audiences. Never before have consumers had so many media choices available to them. Yet publishers are ...

Claudio Cabrera, vice president of newsroom strategy and audience at The Athletic, explains how training newsroom employees ...

From reinventing the funnel to challenging assumptions to bridging strategy and execution with data, here are three key ...

Millions of people turned to social media during Bangladesh’s national election in February, requiring news media ...

What do the pricing strategies of the world’s largest news subscriptions brands say about the industry right now?

A recent INMA Webinar featured Erica Greene, director of engineering for machine learning at Yahoo News, and Ritvvij Parrikh, ...

When journalist Xuefei Chen Axelsson was deported from Sweden under suspicion of espionage, Göteborgs-Posten did more than ...

Registration sits between anonymous traffic and paid conversion in the audience funnel, allowing news publishers to identify ...

During this week’s Webinar, Aleksandra Janevska, deputy lead of Der Spiegel’s crossmedia unit, will share some of the company ...

When Tempo launched its full digital transformation and debuted Tempo.co as a single brand, it did so through a major event ...

At the INMA Media Subscriptions Summit in Toronto, The Washington Post, Bloomberg Media, and Mediahuis showed how growth is ...

For decades, trust in journalism has often been treated as a brand attribute. Something audiences feel about a publication.