With rising pressure on living costs and inflation in popular lower funnel channels here to stay, marginal ROI could help ...

Having only bought the brewer out of administration last month, Tilray Brands intends to use BrewDog’s reduced pub network as ...

A well-executed April Fools campaign isn’t just a gimmick. Done right, it shows you understand your audience and have got the ...

The charity lottery drops ‘People’s’ from its name as part of a wider brand refresh, alongside a new campaign aimed at ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Describing her team has “maniacs” about measurement, CMO Michele Rousseau wants to capitalise on the bank’s growth journey by ...

As Expedia launches a new UK brand platform to build awareness, the wider business is looking to deliver a “differentiated” ...

Achieving excellence in marketing should be the key focus for all marketers, as it’s this that will afford you the ...

Breast Cancer Now’s recent rebrand looks to progress the charity’s five-year strategy and build a “sense of movement”, ...

One third of people say they would now buy directly through an AI platform such as ChatGPT, rather than clicking through to a retailer’s website. The research from Kantar also finds that a significant ...

The industry has called the new consultation impacting less healthy food advertising “deeply frustrating” and “a fresh blow”.

In trying to avoid the possibility of appearing in the wrong place in the news media, advertisers risk removing themselves ...