Pack. The Squishmallows Mystery Box comes with five mini Squishmallows - but you won't know which ones until you get your box ...

The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

Similarly, the Squishmallow craze, which predates the more recent Jellycat frenzy, saw Gen Zers and Millennials clamor to get their hands on one of the bulbous stuffed toys. In 2021, a kids store in ...

When you think Squishmallows, chances are you’re thinking of those adorable, ultra-soft plushies that were designed to be ...

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COMMENT: Admitting to enjoying of glass of cow’s milk as an adult is tantamount to saying you collect cuddly toys and take ...

If you have a young child at home—or heck, even know a young child!—then you likely know all about Squishmallows. The super ...

Shoppers typically tighten their budgets after celebrating the holidays and the new year. Luckily, $20 goes a long way at ...

Adults are increasingly buying stuffed animal toys to keep for themselves, making plushies "kind of hot right now" according ...

I was poking through a local store with my niece and her boyfriend a couple weekends ago while they were visiting between ...

If your kids are anything like ours, they probably have tons of Squishmallows for every season. After all, these cute plush ...

It is not young kids driving the demand but “kidults” (those aged 12 and above). Kidults now account for over a quarter of ...