Adidas has secured two of the biggest names in global sport. In 2017, Lionel Messi signed a lifetime contract with the German ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Shortly before the Chiefs’ Thanksgiving Day matchup with the Dallas Cowboys, adidas announced the signing of a multi-year ...

Florian Wirtz’s rapid rise on and off the pitch continues, as the Liverpool midfielder has been unveiled alongside Lionel Messi and Lamine Yamal in a striking new global advert for Adidas. The ...

IShowSpeed shared his reaction to football legend Lionel Messi‘s appearance in the Adidas World Cup 2026 ad. For those unversed, Speed is a die-hard fan of Cristiano Ronaldo and has proclaimed his ...

Lionel Scaloni and Argentina will look to defend their World Cup title, which they won at Qatar 2022. It was their third ...

The story kicks off in Manhattan, where Trinity Rodman takes centre stage at a bustling newsstand. Each front page reports on the world’s top footballers breaking training traditions ahead of next ...

That history makes his recent appearance in Puma shoes all the more surprising. In a session (start at 20:40) recorded for YouTuber Mark Rober, Ronaldo takes shots against a mechanical goalkeeper in ...

Kansas City Chiefs quarterback Patrick Mahomes has signed a multi-year contract extension with adidas, solidifying his role ...

Balagué calls Lamine Yamal "the face of the new Spain," a country increasingly shaped by immigration. That diversity, he said ...

As the 2026 FIFA World Cup draws near, the excitement has continued to build for the upcoming competition to be played over the summer across North America. To be held primarily in the United States ...

Patrick Mahomes signs a new Adidas extension that adds a golf line, just as the Chiefs head to Dallas for a high stakes ...