Marketers are caught between how businesses are structured and how success is measured. Organizational incentives and limited attribution tools often trap us at the bottom of the funnel, rewarding ...

Amazon Ads is consolidating power across retail and connected TV. Independent demand-side platforms like The Trade Desk could face increasing pressure. Even Alphabet and Meta aren’t immune to Amazon's ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Amazon Prime Video’s average ad-supported monthly viewers jumped 58% over the past year and a half to 315 million, according to the company. In April 2024, Amazon said it had an average monthly ...

Amazon is remaking the center of its ads business. What began as sponsored product placements tied closely to its retail marketplace has grown into a full-scale media network spanning streaming TV, ...

If multiple people who know what they're talking about offer the same piece of advice over and over again, it's wise to listen. Over the past year, I've become intertwined with the e-commerce ...

At IAB NewFronts 2026, Samsung Ads, the advanced advertising division of Samsung Electronics, is unveiling a full-funnel ...

Amazon (NASDAQ: AMZN) has quietly built a digital advertising business that's now too big to ignore. In 2024, Amazon Ads generated more than $50 billion in revenue, making it one of the ...