Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What ...

Tiger Pistol, the most advanced local advertising platform, today announced the release of its latest playbook: "Overcoming ...

Television screens are now full of retailers’ Christmas ad campaigns as the all-important ‘Golden Quarter’ gets into full ...

Andrew Tindall reflects on the best-performing Christmas ads so far according to System1’s research. Some brands have yet to launch, they’ll ho ho ho-pe they’re not too late.

The head of fashion advertising talked about its viral and fully shoppable Victoria's Secret fashion show event and the tech ...

In addition, Amazon Ads is working on launching long-term sales insights, which estimate future sales potential based on how effectively campaigns move new customers down the purchase funnel. These ...

In one such case, a PAC tied to prominent Republicans — and funded by large corporations, like Walmart, Amazon.com and Koch ...

Dawn French has been revealed as the star of this year's M&S Christmas advert as the retailer joins Aldi, Amazon and Lidl in ...

The advertising landscape in India is experiencing a seismic shift with Connected TV (CTV) gaining significant momentum, ...