Your next storefront visitor may not be a person at all. It may be a large language model (LLM) deciding whether to recommend ...

Dozens of America’s biggest hotel owners are pressuring Marriott International to share more of the wealth from its lucrative partnerships tied to the Marriott Bonvoy loyalty program. Marriott has ...

Store loyalty programs used to be simple: You’d get a punch card at a local sub shop, buy eight sandwiches and get your ninth for free. It felt like a transparent “thank you” for your business. But ...

Waymo is launching a loyalty program called Waymo Premier, which will offer frequent robotaxi riders a number of perks in exchange for $29.99 per month. Premier members will be able to skip the ...

Budgets are tighter, discount fatigue is real and engagement alone no longer passes as proof that a program is working. CMOs are being asked a simpler, tougher question: What is loyalty actually ...

The update makes it easier for customers to join, but existing credit card holders may see reduced rewards bonuses. This page includes information about these cards, currently unavailable on ...

Starbucks made some major changes to its long-standing loyalty program last month. The coffee chain is already seeing early signs that the revamp is helping attract value-minded customers. The company ...

Loyalty programs significantly influence consumer purchasing decisions. USA TODAY and Plant-A Insights Group have ranked "America's Best Loyalty & Rewards Programs" for a second year. Top-rated ...

Remember when travel rewards programs actually rewarded you? You collected points, earned status, and got "free" flights. So why does it all feel like a trap now? Somewhere along the way, these ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark in beverage-based rewards. The previous structure was intentionally simple: ...