The updated guidelines cover how Bing handles content across traditional search and AI-generated experiences. New meta directive guidance shows how each directive affects AI-generated answers. The ...

A couple of weeks ago, I reported that Bing was beta testing a new AI performance report within Bing Webmaster Tools. These reports are now available as a public preview for all to see. Plus, Bing ...

Does Microsoft's search engine have what it takes to compete with the all-powerful Google? After testing Bing and Google side by side on basic search, news, shopping, AI features, and much more, we ...

Microsoft’s search engine has taken market share from Google since its AI overhaul two years ago. Microsoft’s search engine has taken market share from Google since its AI overhaul two years ago. is a ...

Bing recommends using accurate lastmod values in sitemaps to help AI-powered search prioritize which pages to recrawl and index. Bing has updated its sitemap guidance with a renewed focus on the ...

Last month Google announced a new “AI Mode” for Search, and now Microsoft has rapidly rolled out “Copilot Search” on Bing, which largely does the same thing. First appearing in late February, “Copilot ...

We’ve reported that Google is working on an “AI Mode” for Search, and it seems Microsoft is going to do the same thing with Bing with a new “Copilot Search” mode. The use of Generative AI tech in ...

Microsoft has a suite of software services that aim to steal a slice of the pie from their Google counterparts. However, sometimes the Redmond giant resorts to potentially dishonest tactics to get you ...

When users look up Google using Bing, the Microsoft-owned search engine displays a Google Doodle lookalike. The deceptive webpage could trick unsuspecting users into staying on Bing, as its layout ...

Microsoft would really, really, really like you to use Bing, its self-branded search engine that competes against Google’s monopoly. Not only is it hardwired into much of Windows and other Microsoft ...

It’s the latest attempt to get people to use Bing and Edge instead of Google and Chrome. It’s the latest attempt to get people to use Bing and Edge instead of Google and Chrome. is a senior editor and ...