Over 35% of total auto industry spend in February went toward the Olympics, with the NFL in second place (20.05%).

HIGHS Vast inner space, adult-approved third row, standard trailer-tow package. LOWS Coarse engine note when pushed hard, plastic-not-so-fantastic interior trim bits, dynamically MIA. VERDICT With ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

Cross-platform TV ad measurement and attribution company iSpot has brought to market an agentic AI-powered platform that the company says reimagines how independent measurement can be leveraged to ...

BELLEVUE, Wash.—iSpot, a cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered platform that the company says revolutionizes how ...

iSpot, the cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered that changes how independent measurement can be leveraged to unlock ...

EDO, a data, measurement and analytics software company co-founded by actor Edward Norton, was ordered to pay $18.3 million to ad-measurement firm iSpot following a lawsuit by iSpot alleging EDO ...

Video ad measurement rivalry is so fierce, it’s spilling from the boardroom to the courtroom. Last week, a jury in California awarded $18.3 million to video measurement firm iSpot to resolve its ...

TV/streaming measurement company EDO Inc. has been found liable for breach of contract -- one that it had with now competitor iSpot.tv. A jury in the U.S. Court for the Central District of California ...

Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

iSpot attribution powers Roku's optimization for better campaign performance Roku, Inc. (NASDAQ: ROKU) is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the ...

Chevrolet revealed its updated car body for the NASCAR Cup Series on Friday, unveiling a refreshed Camaro ZL1 that will make its competition debut in 2026. The subtle updates to the Cup Series body ...