More than half (58%) of retail executives and ad agencies point to cross-device targeting as their most important asset for mobile marketing efforts in 2015, according to research from Criteo. The ...

Perion Network Ltd. (NASDAQ & TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today the integration of Experian’s identity graph ...

adWMG is a part of global WMG International - a focused monetisation and promotion platform focusing on providing professional advertising services for console game developers/publishers and ...

Perion Network (PERI) the integration of Experian’s identity graph into its proprietary solutions; a strategic enhancement to Perion’s cross-channel and cross-device targeting and attribution ...

Two key patents in the portfolio describe a method for cross-device targeting of the same user across multiple devices. They involve delivering promotional material to a user’s first device, storing ...

Cross-device targeting firm Drawbridge has brought on another ex-Googler, Rahul Bafna, as vice president of product management. In that role, he will be responsible for defining and executing the ...

Perion Network, a technology provider connecting advertisers to consumers across digital channels, has integrated Experian's identity graph into its solutions, advancing its cross-channel and ...