The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

An eight-day shoot, a creator-first strategy, and a release engineered before production began. Independent film has been declared dead often enough to qualify as a horror subgenre. Box office is ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Antara Sinha Antara Sinha is a writer covering food and kitchen gear. She has ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Digital Marketing World Forum, the ...

The latest trends in software development from the Computer Weekly Application Developer Network. SitecoreAI is a composable SaaS platform featuring the company’s Agentic Studio toolset with ...

Josh Goldstine has officially joined Paramount Pictures as president of global marketing and distribution. His appointment has been rumored since September, when Marc Weinstock exited his role as ...

Paramount Pictures is tapping former Warner Bros. and Universal Pictures marketing executive Josh Goldstine to lead its global marketing and distribution efforts as president, effective immediately.

Goldstine landed the top job less than a year after being shown the door at Warner Bros. Pictures, where he arrived after long stints at both Universal and Sony. By Pamela McClintock Senior Film ...

A month after being in final talks, motion picture marketing guru Josh Goldstine is finally driving onto the Paramount Melrose Ave lot today as the studio’s new Global Marketing and Distribution ...

The marketing mix consists of the product, price, place, and promotion. This is what marketers use to develop many of the core aspects of marketing. This is the key ingredient when you want to start ...