Generation X is often referred to as "the forgotten generation," and that rings true in various facets of life—including ...

Three in four Americans ages 45 to 60 say they expect to overspend for the holidays. They’re “sort of like the glue within ...

If you’re Gen X, these behaviors don’t mean you’re difficult or outdated. They simply mean you’re shaped by a world that ...

Researchers at the University of Sydney have successfully synthesized the platinum crystals within a liquid metal medium. This process, facilitated in part by advanced X-ray techniques, has yielded ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

Gen Xers, born between 1965 and 1980, grew up with MTV and empty houses, earning them the name “latchkey kids.” The first generation who logged onto AOL Instant Messenger and played video games while ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

CHICAGO — Generation X, often referred to as the “forgotten generation,” is the cohort born between 1965 and 1980. North America is about to enter its peak years for marketing to Gen X, said Wolfgang ...

Nostalgia is turning affordable muscle into expensive collector cars. The Fox Body Mustang’s value is rising rapidly, surpassing overall car market trends. Gen X nostalgia and demographic shifts drive ...

TrustRadius has produced a new report analyzing the emergence of Gen Z software buyers and how their preferences differ from previous generations. The report, From Boomers to Zoomers: Gen Z Enters the ...

These days, you can’t swing a vintage pair of Doc Martens without hitting a new study or article describing why Gen X won’t live up to its retirement potential. Prudential warned us in 2023 that more ...

Elizabeth Guevara is a journalist working to explain the world of business and economics and how it impacts your finances. She joined Investopedia in 2024 as a breaking news writer covering personal ...