Three in four Americans ages 45 to 60 say they expect to overspend for the holidays. They’re “sort of like the glue within ...

Subaru’s off-road-focused Wilderness trim will debut in Australia in the new-generation Outback, offered in two range-topping ...

If you’re Gen X, these behaviors don’t mean you’re difficult or outdated. They simply mean you’re shaped by a world that ...

Researchers at the University of Sydney have successfully synthesized the platinum crystals within a liquid metal medium. This process, facilitated in part by advanced X-ray techniques, has yielded ...

WEKA, the AI storage company, announced the next generation of its WEKApod™ appliances to upend traditional ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

As boomers cling to power, America's become a gerontocracy — in business, housing, and the workforce. Here's what it means ...

Gen Xers, born between 1965 and 1980, grew up with MTV and empty houses, earning them the name “latchkey kids.” The first generation who logged onto AOL Instant Messenger and played video games while ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

CHICAGO — Generation X, often referred to as the “forgotten generation,” is the cohort born between 1965 and 1980. North America is about to enter its peak years for marketing to Gen X, said Wolfgang ...

Nostalgia is turning affordable muscle into expensive collector cars. The Fox Body Mustang’s value is rising rapidly, surpassing overall car market trends. Gen X nostalgia and demographic shifts drive ...