To gain foresight into this evolving future, I consulted ChatGPT, leveraging its access to vast research and predictive ...

I don’t know about you, but I keep getting my generations mixed up. That’s easy to do these days, what with pop culture references constantly bombarding us with the opinions and preferences of people ...

Tom Brokaw wrote a best-selling book titled, “The Greatest Generation.” In it, Brokaw profiled Americans who came of age ...

A new survey reveals Gen Z and Millennials have the least trust in American companies, reshaping how cross-border brands engage Canadian consumers.

Gen X consumers are prepared to splurge this season, yet marketing strategies continue to focus on younger shoppers.

(66%) surpassing men (55%), highlighting how digital convenience is empowering women to manage household purchases and ...

It’s astonishing how their relative wealth has taken off in the last 30 plus years,” said Edward Wolff, an economics ...

A research report shows that the Baby Boomer generation is the wealthiest generation in the United States with over $85 ...

Generation X is often referred to as "the forgotten generation," and that rings true in various facets of life—including ...

Three in four Americans ages 45 to 60 say they expect to overspend for the holidays. They’re “sort of like the glue within ...

If you were 9 when Stranger Things debuted in 2016, you're now an official adult. You have grown up in a universe parallel to ...

Millennials, Gen X, and Boomers haven't stopped drinking. But the youngest generation of adults are increasingly opting out.