Google Analytics Launches Scenario Planner and Projections

Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and ...
Campaign Asia

Five things you need to know about: Google Analytics' new features

Two new goal types allow you to measure user engagement and branding success on your website with the option to set thresholds for time on site and pages per visit. Furthermore, you can now define up ...

Google Adds Scenario Planner, Performance Max Updates, And Veo – PPC Pulse

This week’s PPC Pulse covers Performance Max reporting updates, GA4 budget planning tools, and Veo AI video in Google Ads.
Search Engine Land

Google pushes deeper into lifecycle targeting with new GA audience templates

Google is expanding its customer lifecycle tools in Google Analytics with new audience templates and dynamic remarketing features that help you target and re-engage high-value customers more easily.