HBO Max Password Policy

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HBO, Max

Max is now HBO Max, again — here's what you need to know

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that maybe HBO is why people want Max.

· 11h · on MSN

· 8h

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

· 9h · on MSN

When Did HBO Change to HBO Max? What We Know as Service Renamed Again

Max was an all-time bad rebrand

Warner Bros. Discovery announced the change today, rolling back one of the clumsiest rebrands in history from a streaming service that’s had more than its share of clumsy ideas.

· 8h

· 9h

Max streaming service is reviving the HBO name — the one it discarded two years ago

· 10h

Max to be renamed HBO Max. The name change nobody wanted

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

· 9h

· 11h

HBO Max Is Back: WBD Rebranding Streamer This Summer

KYMA · 5h

Max changing its name back to HBO Max

5don MSN

Max’s password sharing crackdown will take a while before it goes ‘full steam’, WBD says

That's according to Warner Bros Discovery's CEO of streaming, JB Perrette, who explained during a conference call that "the password sharing crackdown... will take 12 months to 18 months to get to full steam".

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

Business Insider6d

HBO moochers, rejoice: You still have a little time before the Max password-sharing crackdown begins

Warner Bros. Discovery is putting a stop to password mooching — eventually. HBO's parent company is now telling users that they need their own Max accounts to catch up on "The White Lotus."

10d

Max follows Netflix: New $7.99 fee for sharing accounts with family outside your home

Streaming giant Max is imposing a new monthly fee for subscribers who share their accounts with family outside their household, following Netflix's similar strategy. This move aligns with a growing trend among streaming services aiming to curb password sharing while boosting revenue.