Adidas has shifted its global media agency business, reportedly worth $512m, following a competitive pitch, that included Omnicom Media Group, WPP and Publicis Groupe, in the final pitch.

IBM is about to name Omnicom Media as its global media agency of record. Marketing Interactive reports. This comes as IBM seeks to focus its marketing machine on AI, quantum, semiconductors and ...

IBM has appointed Omnicom as its new global media agency following a review. The move comes after IBM called a global media review in December 2025, according to media reports. The appointment of ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the ...

About International Business Machines Corp. International Business Machines Corp. is an information technology company, which engages in the provision of integrated solutions that leverage information ...

IBM has unveiled GRAMMY IQ, a new fan engagement platform built with IBM watsonx that brings artificial intelligence directly into the Grammys digital ecosystem. As the Official AI and Cloud Partner ...

The line between enterprise software and digital agencies is blurring. As the merger between Publicis and Omnicom came to a screeching halt last week, the growing demand for data and tech prowess ...

IBM has launched IBM Interactive Experience, a global consulting practice which aims to create next-generation services capability that integrates the leading design capabilities and user experience ...

IBM and the United Nations Development Programme (UNDP) have launched two new energy models designed to forecast and assess global energy access using AI Access to affordable and reliable energy is ...

The internet is so core to how modern life operates that it's easy to forget how much of the technology that went into building the world wide web has patent protections. And some of those patents are ...

Abstract: In recent years IBM Global Services has leveraged the strengths of a global and skilled workforce; embraced collaboration and adhered to industry and IBM best practices to respond rapidly ...