LEGO is launching a new product line powered by the Smart Brick. It is a technology-loaded brick with built-in sounds and interactivity designed for younger builders. Note that some Smart Playset sets ...

It’s official: LEGO and The Pokémon Company International have launched the first ever official LEGO Pokémon theme in celebration of Pokémon’s 30th anniversary, with a trio of highly anticipated ...

Designed as a set piece for adult builders, the Lego Technic McLaren MCL39 is a brick-by-brick replica of the car driven by Lando Norris and Oscar Piastri in F1 2025. Young motorsport enthusiasts are ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

Now's your chance to hang a Lego version of "Bridge Over a Pond of Water Lilies" on your wall. Lego's new set inspired by Claude Monet's Bridge Over a Pond of Water Lilies at Giverny, with the ...

Drew Swanson is a Features Article Editor from the Pacific Northwest of the United States. Being a gamer all his life and enjoying everything from ARPGs like Diablo to JRPGs like Pokemon and Persona, ...

Lego's latest Lego Icons set will be available for purchase this weekend, and it's one dog-lovers won't want to miss. The new Lego Icons Golden Retriever Puppy can be purchased starting Sunday, Feb. 1 ...

As LEGO has officially unveiled an exciting addition to its ‘The Lord of the Rings’ lineup: LEGO Icons The Lord of the Rings: Sauron’s Helmet (set 11373). This highly detailed display model, complete ...

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Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

Lego and Nintendo revealed the next set coming from The Legend of Zelda series on Friday, a scene that depicts the final battle between Link, Zelda, and Ganon from The Legend of Zelda: Ocarina of Time ...