What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the LA Clippers’ branding, from their founding logo as the Buffalo Braves to the ...

“The Dodgers cap became a representation of the West Coast. It’s evolved from being a piece of LA to representing an entire ...

On Saturday evening, as Game 2 of the World Series got underway in Los Angeles, the Dodgers’ Triple-A affiliate made some ...

New Era reached an exclusive deal with MLB in 1993 (the MLB logo was then added to the back ... Story,” a documentary that focuses on the evolution of the cap. Richardson calls the fitted ...

But how specifically did the Yankees and Dodgers logos become singular fashion caps? So I went straight to the source. “The first cap we made for a major-league baseball team was in 1934 for the ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

As the Algonquin Wolves brand continues to develop, students are left with a mascot with no official name. Despite this, the ...

As is tradition, we here at CBS Sports are previewing this winter's free-agent class by ranking the top 50 players based on a ...