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A flagship rebrand, details on upcoming shows, movie trailers and a new streaming service were announced during Warner Bros. Discovery Upfront 2025.
Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that maybe HBO is why people want Max.
After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.
New seasons of 'Poker Face' and 'Andor' are just some of the 16 great new shows streaming now on Netflix, Hulu, Max, Prime Video and more
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner Bros. Discovery has decided to reverse course. Max — the unloved mononymous identity, too cool or too anxious to acknowledge its origins — is HBO Max once more .
The latest new HBO Max movies include one of the 2010's very best movies and one of the best Leonardo DiCapprio movies ever.